CPH Hotels focus on data transparency

Collaboration with GIATA improves glo

Hamburg, November 16, 2025 – With a focus on consistent, professional, and global external representation of all partner hotels, CPH Hotels, the Collection Privater Hotels, is breaking new ground: All CPH Hotels are now listed in the GIATA database. Thanks to GIATA’s powerful technologies, the content of each individual hotel will be available efficiently and across all media to all relevant tourism distribution channels in the future.

GIATA is the industry leader when it comes to the standardized processing and global transmission of hotel data. The GIATA database gives CPH Hotels, their guests, and bookers maximum reach and simplified access to all content—from hotel descriptions and images to individual offers.
High-quality hotel information from CPH Hotels is seamlessly provided via the GIATA interfaces and updated in real time. Tour operators, travel agencies, and leading booking portals such as Expedia, Opodo, Check24, and many more have direct access to the latest content, which can then be integrated into their respective websites, mobile apps, or content management systems.

Sabine Möller, Managing Director of CPH Hotelmarketing GmbH, explains:
“With this cooperation, we have created a strong basis for optimizing the external image of our partner hotels to the maximum. It is important to us that the content presented is always reliable, complete, and of high quality—regardless of whether it is displayed on travel portals, in travel agencies, or in apps. GIATA’s media-neutral and flexible content solutions are the key to achieving this goal.”

The advantages of this cooperation are obvious. Here is an overview:

  • International reach: Consistent and up-to-date data from CPH Hotels is available to nearly 20,000 travel agencies and leading online distribution platforms.
  • High-quality content: Hotel images, texts, and attributes are centrally maintained in the GIATA database and updated as needed.
  • Flexible data use: Hotels can seamlessly integrate their information in real time into websites, Internet booking engines (IBEs), CRS/GDS systems, and even travel apps—via partners such as Amadeus, Expedia, Traveltainment, and many more.
  • Efficiency through standards: With the GIATA Hotel ID and the bundled destination structure, CPH Hotels benefit from professional, standardized data transfer that saves time and resources.

In the wake of rapid developments in the field of artificial intelligence, the quality and structure of hotel data is taking on new significance. Modern AI systems—from booking assistants and chatbots to large language models—can only work reliably if they have access to consistent, machine-readable data. This is exactly where GIATA DRIVE comes in: the platform ensures that hotel information is not only accurate and up-to-date, but also AI-ready.

By centrally structuring all content—text, attributes, images, and metadata—GIATA ensures that CPH Hotels can take full advantage of the growing opportunities offered by AI in tourism. Whether intelligent recommendation systems, automated booking processes, or future AI-supported travel planners: today’s cooperation lays the foundation for tomorrow’s visibility.

CPH Hotels is thus sending a clear signal for innovation and future orientation: its partner hotels not only have a digital presence, but are also actively prepared for the next generation of travel and booking technologies.

With all CPH hotels now listed in the GIATA database, the hotel group is moving closer to meeting the needs of the digital travel industry and creating a strong foundation for growth and better marketing opportunities. This step is paying off for CPH Hotels: the seamless distribution of up-to-date and compelling content not only ensures visibility, but also once again underscores the brand promise: “Simply good hosts.”


SHORT VERSION

CPH Hotels now in the GIATA database

Greater reach, consistent external image, and ideal conditions for AI deployment

Hamburg, November 16, 2025 – CPH Hotels has entered all 30 privately run member establishments into the GIATA database, thereby focusing on a modern and cross-media public image. Thanks to this collaboration, all hotel data – from current descriptions and images to specific information – will be available to tour operators, travel agencies, and booking platforms such as Expedia, Check24, and Opodo in a flexible manner and in real time.

But the cooperation offers another decisive advantage: in the wake of developments in artificial intelligence (AI), GIATA ensures that hotels benefit from the possibilities of modern AI applications with centrally structured, machine-readable data—from texts and images to metadata. Whether intelligent recommendation systems, automated booking processes, or AI-supported travel planners: this creates a reliable foundation for the digital future.

“By being listed in the GIATA database, we are increasing the digital presence and consistency of our member hotels and creating an optimal basis for future developments in the travel industry,” emphasizes Sabine Möller, Managing Director of CPH Hotelmarketing GmbH.

This innovative collaboration boosts the brand’s visibility and reinforces CPH Hotels’ brand promise: “Simply good hosts.”


About CPH Hotels

CPH Hotels – Collection Privater Hotels – is a hotel cooperation with around 30 privately managed member hotels in Germany and Europe. The hotels are characterized by high service quality, local authenticity and a personal host culture. The Collection Privater Hotels with the cooperation lines City Partner Hotels, Conference Partner Hotels and Country Partner Hotels offers tailor-made offers for business and private travelers. Since 1997, the brand has stood for individuality, quality and sustainability in the hospitality industry.

📌 Press contact:
CPH Hotelmarketing GmbH
Weissenhof 7c
D-22159 Hamburg
Phone: +49 40 | 656941- 0
E-Mail: presse@cph-hotels.com
Website: www.cph-hotels.com

About G | I | A | T | A

GIATA is a leading provider of digital solutions for the global tourism and travel industry based in Berlin. Since 1996, the company has been supporting tour operators, travel agencies, and hoteliers in the standardized collection, maintenance, and distribution of hotel and travel data. Almost 20,000 travel agencies, over 500 distribution partners, and the most renowned travel portals worldwide use GIATA’s media-neutral data and content solutions. With innovative technologies such as GIATA Hotel ID, automated real-time interfaces, and broad cooperation opportunities, GIATA sets global standards for digitization and networking in tourism distribution.

📌 Press contact:
GIATA – your global partner for content
Phone: +49 160 56 44 724
E-Mail: press@giata.com
Website: www.giata.com


IMAGE MATERIAL

Reprint free of charge

ATworld @ CPH Hotels: Flexible working meets genuine hospitality

Hotel network makes lobbies available as touchdown locations throughout Germany

Hamburg, June 01, 2025 – CPH Hotels/ Collection Privater Hotels is launching a pioneering partnership with ATworld, the Europe-wide platform for flexible working. With a few exceptions, the partner hotels are making their lobbies and reception areas available as “touchdown locations” – open workspaces for mobile, productive working with service, Wi-Fi and a genuine host culture.

“We want to define work and hospitality in a different way. We are therefore delighted to become part of a network with ATworld that is rethinking the world of work,” explains Sabine Möller, Managing Partner of CPH Hotels. “Our diversity in particular – from urban locations to charming hotels in rural surroundings – makes us an attractive partner for this concept.”

Lea Jordan, Partnerships Manager at ATworld, adds: “CPH Hotels is an ideal partner for us because it combines genuine hospitality with diversity, both in terms of location and attitude. Whether in the city or in the countryside: ATworld makes flexible working possible where people really live. I am personally particularly pleased that we can share this vision with Sabine Möller and her team – because partnerships like this make all the difference in the network.”

Flexible work locations – from urban to idyllic

Via the ATworld app, users will be able to find CPH hotels as work locations throughout Germany – whether in the middle of the city, on the outskirts, in medium-sized centers or in rural regions. The bookable day pass includes: a workstation in the lobby area, free Wi-Fi, a hot or cold drink and – depending on the location – additional benefits such as discounts on food, rooms or meeting rooms. An ideal offer for mobile professionals, commuters, field service teams or digital nomads who want to network spontaneously or in a planned manner and concentrate on their work.

New impetus for guests and hotels

The collaboration with ATworld brings concrete benefits for both sides: New target groups such as mobile professionals, freelancers, hybrid teams and commuters discover the hotels as attractive places for concentrated work – far beyond the classic overnight stay. At the same time, the presence in the ATworld app strengthens the visibility and positioning of CPH Hotels as an innovative host – in both urban and rural regions. The additional offer creates new occasions for visits and generates additional revenue, for example through the use of meeting rooms, gastronomic offers or later bookings. Last but not least, there is a lasting effect: the hotels develop into lively hubs for productive work, regional networking and exchange.

Minimum effort, maximum reach

For the participating CPH hotels, the process was designed to be clear and practical so that the reception of ATworld guests runs smoothly. The reception staff know what to do: they inform arriving guests where they can sit and work, explain how to access the Wi-Fi and the location of the power sockets and accept the digital drinks voucher via the app. Depending on availability, additional services such as discounts on food, accommodation or meeting rooms can also be offered. A training video and a central support contact are available for assistance. This ensures that on-site implementation is straightforward and at the same time enables a professional, service-oriented guest experience.

The entire booking and community structure is provided by ATworld – the CPH hotels take care of what they do best: good, competent service, a welcoming atmosphere and – true to their motto “Simply good hosts”!


SHORT VERSION

ATworld @ CPH Hotels: Flexible working meets genuine hospitality

Hotel network offers touchdown spaces in the city and countryside

Hamburg, June 05, 2025 – The hotel cooperation CPH Hotels is cooperating with ATworld, a Europe-wide platform for flexible working. With a few exceptions, the partner hotels are making their lobbies available as so-called “touchdown locations” – including free WiFi, a drink and optional additional services such as meeting rooms and hotel rooms.

Whether in the middle of the city or in the countryside, CPH hotels become attractive places to work for mobile professionals, commuters or hybrid teams. The presence in the ATworld app ensures additional visibility, new guest frequency and additional revenue – without any major additional expense for the hotels.

The process for guests and employees is clearly regulated, and a training video and support are available. While ATworld provides the technical infrastructure, the CPH hotels concentrate on what they do best: Simply being good hosts.


About CPH Hotels

CPH Hotels – Collection Privater Hotels – is a hotel cooperation with around 30 privately managed member hotels in Germany and Europe. The hotels are characterized by high service quality, local authenticity and a personal host culture. The Collection Privater Hotels with the cooperation lines City Partner Hotels, Conference Partner Hotels and Country Partner Hotels offers tailor-made offers for business and private travelers. Since 1997, the brand has stood for individuality, quality and sustainability in the hospitality industry.

📌 Press contact:
CPH Hotelmarketing GmbH
Walddörferstraße 126
D-22041 Hamburg
Phone: +49 40 | 656941- 0
E-Mail: presse@cph-hotels.com
Website: www.cph-hotels.com

About Aroundtown and ATworld

Aroundtown SA is one of Europe’s leading real estate companies with a focus on high-yield residential and commercial properties in central locations, primarily in Germany and the Netherlands. The listed company focuses on long-term value development, active portfolio management and sustainable utilization concepts. With ATworld, Aroundtown has created an innovative platform that makes flexible workspaces accessible throughout Europe – from hotels and coworking spaces to curated spaces in public buildings. The aim is to set new standards for mobile, networked and location-independent working with the “Playground for Work”.

📌 Press contact:
ATworld
Phone: +49 155 60161603
E-Mail: suppport@thisisatworld.com
Website: https://thisisatworld.com/


IMAGE MATERIAL

CPH Hotels – Reprint free of charge

CPH Connect Card from ATWorld.

CPH Hotels is a new Miles & More partner

Earn miles at privately managed hotels – uncomplicated and digital

Hamburg, [15 May 2025] – The hotel cooperation CPH Hotels is now an official partner of Miles & More, the Lufthansa Group’s loyalty programme. Guests now have the opportunity to earn miles during their stay at participating hotels – easily, digitally and without great effort.
The seamless integration is made possible by the loyalty specialist qiibee, which offers a particularly user-friendly solution with its web-based technology – both for guests and for the hoteliers themselves.

This is how it works for guests:

  • Participating hotels are labelled with the Miles & More logo on the CPH Hotels website.
  • After their stay, guests upload their hotel bill directly via the website.
  • One mile is awarded for every euro spent per night.
  • Only direct bookings are valid – either via the individual hotel or its website or via www.cph-hotels.com.

From the hotel profiles on the CPH website, guests can access mileage collection information with just one click. The entire process is intuitive, fast and uncomplicated – in the spirit of a modern travel experience.

New visibility for individual hosts

‘With this cooperation, we are creating real added value for our guests and at the same time strengthening direct bookings,’ explains Sabine Möller, Managing Director of CPH Hotels. “We are also positioning our hotels – under the umbrella of Collection Privater Hotels – more strongly in the market. We are focussing on what characterises our cooperation: personal hospitality, authenticity and individuality.”
With the expansion of the partner network, Miles & More is pursuing the goal of integrating owner-managed businesses more strongly into the everyday miles collection programme. Partnerships such as these are intended to make the loyalty programme even more relevant for members in their everyday lives – beyond traditional travel situations.

Technology that connects – with minimal effort for miles collectors and hoteliers

The technical implementation by qiibee enables hotels to connect to the system without any major integration effort. All handling – from mileage allocation to processing – is centralised via the platform. Participating CPH partner hotels can be recognised by the Miles & More logo on the CPH website.
A short guest information leaflet is also displayed on the CPH information wall in each hotel as a Connect Card for guests to take away or scan.


KURZVERSION

CPH Hotels is a new Miles & More partner

Earn miles with the Collection of Private Hotels

Hamburg, [May 2025] – The hotel cooperation CPH Hotels is now an official partner in the Miles & More loyalty programme. Guests can now collect award miles at participating hotels in the Collection of Private Hotels – one mile is awarded for every euro spent, valid for direct bookings.
Participating hotels are labelled with the Miles & More logo on www.cph-hotels.com. Miles are simply credited via an invoice upload after the stay.
The integration takes place via the loyalty service provider qiibee and enables hotels to participate easily without any additional administrative work. The aim of the partnership is to strengthen the visibility of owner-managed hotels in the market and offer guests additional benefits.


About CPH Hotels

CPH Hotels is a co-operation of privately managed hotels in Germany and Europe. The member establishments benefit from joint marketing and sales measures, but remain independent in their individual management. Guests can expect a warm atmosphere, regional charm and high quality standards at CPH Hotels – true to the motto ‘Simply good hosts’.

📌 Press contact:
CPH Hotels
Phone: +49 40 123456
E-mail: presse@cph-hotels.com
www.cph-hotels.com 

About Miles & More GmbH

With over 30 years of experience in the loyalty sector and over 25 years in the retail business and financial environment, Miles & More GmbH is an absolute expert in personalised and successful customer approach and loyalty. Gerald Schlögl is the Managing Director of the wholly-owned subsidiary of Deutsche Lufthansa AG based in Frankfurt am Main.

As a loyalty programme of the Lufthansa Group, Miles & More offers more than 36 million participants access to an exclusive world with over 175 international partners along the entire travel chain and in everyday life. The core of this diverse world of programmes and offers with attractive benefits and exclusive travel privileges is earning and redeeming miles for rewards and collecting points to achieve frequent flyer status. In addition, the programme offers numerous offers in the financial sector, above all the successful Miles & More credit card portfolio in cooperation with various banks in over 20 countries. As the operator of the Worldshop, Miles & More GmbH is also responsible for the online shop worldshop.eu with over 400 premium brands and more than 6,500 articles and is represented with a total of ten Worldshop stores at the airports in Frankfurt, Munich, Düsseldorf, Hamburg, Berlin and Vienna.

Weitere Informationen: miles-and-more.com

📌 Press contact:
Miles & More Pressestelle
Tel.: +49 69 719168-159
E-Mail: presse@miles-and-more.com


IMAGE MATERIAL

CPH Hotels – Reprint free of charge

CPH Display mit CPH Hotels Connect Cards and Miles & More Connect Cards

Miles & More Connect Cards in German and English

CPH Hotels is now spelt differently

Collection of Private Hotels as the common, unifying leitmotif of the cooperation

The hotel cooperation CPH Hotels is giving its acronym an additional meaning: the three characters CPH will in future be spelt as Collection Privater Hotels. This emphasises even more clearly what CPH Hotels stands for – an exclusive collection of mostly owner-managed hotels that impress with their personality, individuality and hospitality.
The three existing cooperation lines will be retained and will continue to offer customised experiences for different guest needs: City Partner Hotels stand for urban experiences in a central location, Country Partner Hotels invite guests to relax close to nature in idyllic surroundings, and Conference Partner Hotels create the ideal setting for successful conferences and business events.
The ‘Collection Privater Hotels’ creates a unifying bracket that emphasises the independence of the individual establishments while combining the advantages of a strong community.
‘Our hoteliers are passionate hosts who offer their guests an authentic and personalised experience. With the new interpretation of our brand, we are focussing even more strongly on this individual character,’ explains Sabine Möller, Managing Founder of CPH Hotels.

Less paper, more efficiency – the new info flyer offers the best of both worlds

At the same time, CPH Hotels is undertaking a cautious but consistent changeover in terms of print material. A survey of partner businesses revealed a mixed picture: While some hoteliers would like to rely completely on digital information, others would like to continue using printed material. The compromise found combines both approaches and significantly reduces paper consumption.

The previous multi-page DIN long flyer, with which each hotel presented itself, has been replaced by a compact, bookmark-like version. This contains a designed front page in the style of the previous flyer, which has been supplemented by a QR code that leads directly to the hotel page. The back contains the most important hotel information, clearly presented with pictograms and supplemented by two expressive images.

The new information flyers are hung on a central board in the style of a traditional key board, which offers guests quick orientation. The new subline ‘Collection Privater Hotels’ and the tried-and-tested claim ‘Simply good hosts’ are also prominently displayed here.

‘We want to give our guests the choice: Those who prefer paper will continue to receive attractive printed information. Those who are travelling digitally can simply scan the QR code and have all the details immediately on their smartphone,’ says Sabine Möller. With this innovation, CPH Hotels is taking a further step towards modern, sustainable guest communication without sacrificing the individual character of the hotels.

CPH Hotels at the ITB 2025

Anyone interested in finding out more about CPH Hotels and the services offered by the hotels and the cooperation team will have the opportunity to do so at ITB Berlin 2025. 

The hotel cooperation will be on site again this year:

📍 Hall 8.1 | Stand 111

The CPH team members will be available for discussions and will present the offers of the individual CPH partner hotels, as well as the advantages of cooperation for interested new hoteliers.


SHORT VERSION

CPH Hotels is now spelt differently    
Collection of Private Hotels as a unifying leitmotif

Hamburg, [1 March 2025] – CPH Hotels is giving its name an additional meaning: CPH will stand for Collection Privater Hotels in future. This will further emphasise the individuality and hospitality of the mostly owner-managed hotels.
The three co-operation lines will remain: City Partner Hotels for urban experiences, Country Partner Hotels for relaxation close to nature and Conference Partner Hotels for successful conferences.

Less paper, more efficiency – the new information flyers

CPH Hotels is reducing paper consumption and using a new compact bookmark version of the previous flyers. This combines printed information with a QR code that leads directly to the hotel page. The flyers hang on a central board in the style of a key board, which offers guests quick orientation.

‘We want to give our guests a choice: printed information for those they want – digital information for those they prefer,’ says Sabine Möller, Managing Founder of CPH Hotels.

CPH Hotels at the ITB 2025

📍 Hall 8.1 | Stand 111

Here, the CPH team will be presenting the offers of the partner hotels and will be available for discussions with interested hoteliers.


About CPH Hotels
CPH Hotels is a co-operation of privately managed hotels in Germany and Europe. The member establishments benefit from joint marketing and sales measures, but remain independent in their individual management. Guests can expect a warm atmosphere, regional charm and high quality standards at CPH Hotels – true to the motto ‘Simply good hosts’.

📌 Press contact:
CPH Hotelmarketing GmbH
Walddörferstraße 126
D-22041 Hamburg
Phone: +49 40 123456
E-Mail: presse@cph-hotels.com
Website: www.cph-hotels.com


IMAGE MATERIAL  

CPH Hotels – Reprint free of charge  

CPH hoteliers invest millions in comfort and sustainability

Hamburg, [13.2.2025] – CPH hoteliers are focusing on securing the future: numerous member hotels have undergone extensive modernisation in recent months or are currently in the middle of renovation. Several million euros have been invested – from targeted modernisations to extensive core refurbishments. The spectrum ranges from smaller measures starting at 25,000 euros to major projects with an investment volume of over one million euros. All the measures have one thing in common: they provide more comfort, modern technology and sustainable concepts – and therefore an even better guest experience.

Major renovation projects: Sustainable, high-quality, forward-looking

The CPH Hotel in Wolfsburg is an outstanding example of comprehensive and environmentally friendly modernisation. Ten flats have been completely renovated here – perfect for long-stay guests. The use of dry clay construction and clay design plaster optimises the indoor climate, regulates humidity and prevents mould growth. High-quality solid oak wood from 200-year-old fallen urban forest oaks was used for the furnishings. When selecting all the wall and floor coverings, it was taken into account that micro dry steam cleaners are used for maintenance cleaning – a sustainable technology that ensures maximum hygiene with minimum water and cleaning agent consumption. In addition, the 220 m² conservatory was fitted with new insulating glazing, helping to improve the carbon footprint.

The CPH Hotel in Würzburg is also investing extensively in modernisation: 18 rooms – nine double and nine single rooms – are being completely renovated, including risers, heating, air conditioning, electrical and water installations, furniture and media technology.

Another major project was realised at the CPH Hotel in Soltau: All of the nearly 200 rooms were successively renovated, as was the restaurant, which now shines in a modern and inviting ambience. And there is more to come: the renovation of the bathrooms and a technical upgrade and redesign of the conference rooms are already planned for 2025. The conference hotel, which is a real top address for conferences, is once again setting new standards in comfort and technology in the industry.

Major modernisation work was also carried out at the CPH Hotel in Schwarzenberg. Four suites have been completely refurnished, while new curtains, wallpaper, lighting and beds in 12 superior rooms provide a fresh sense of space.

The CPH Hotel Am Schloss in Apolda has invested in the feel-good experience and in sustainability: In addition to a partial renovation of the rooms, in which new accents were added for a modern and cosy ambience, the conference technology was upgraded. The installation of a photovoltaic system on the hotel roof is groundbreaking, making a sustainable contribution to reducing CO₂ emissions and further improving the hotel’s ecological footprint.

Targeted modernisation: Small measures with a big impact

In addition to these large-scale renovations, many CPH hoteliers are focusing on targeted modernisations that significantly enhance the guest experience.

At the CPH Hotel in Karlsruhe, new carpets and fresh wall colours will create an inviting ambience.

The CPH Hotel in Worpswede is giving 17 rooms a modern feel-good atmosphere with new beds and a soft touch-up.

The CPH Hotel in Ulm has also implemented targeted innovations: New televisions in the rooms, modern screens in the conference rooms and new bed heads provide additional comfort.

Investing in the future – for guests and hosts

Whether a complete redesign or targeted modernisation – the investments made by CPH hoteliers are a clear commitment to the future. The focus is not only on comfort and design, but also on sustainability and technical innovations.

With these measures, the CPH hoteliers remain true to their slogan ‘Simply good hosts’ – and ensure that guests feel welcome and well looked after in every accommodation.

The renovations and investments presented here are just some of the numerous modernisation measures currently being implemented at CPH Hotels.

About CPH Hotels

CPH Hotels is a co-operation of privately managed hotels in Germany and Europe. The member establishments benefit from joint marketing and sales activities, but remain independent in their individual management. Guests can expect a warm atmosphere, regional charm and high quality standards at CPH Hotels.

Short version

CPH hoteliers invest millions in comfort and sustainability

Hamburg, [13.2.2025] – CPH hoteliers are focusing on the future and guest satisfaction: numerous member hotels have modernised and invested in recent months – with a total volume of several million euros.

Particularly extensive renovations have been carried out at the CPH Hotel Wolfsburg (sustainable flats and CO₂-saving measures), the CPH Hotel Würzburg (complete room renovation), the CPH Hotel Soltau (successive renovation of all rooms and restaurant) and the CPH Hotel Schwarzenberg (new suites and modernised rooms). At the CPH Hotel Am Schloss Apolda, the rooms were partially modernised, the conference technology upgraded and a photovoltaic system installed.

Targeted modernisations, such as new carpets at the CPH Hotel in Karlsruhe, new beds at the CPH Hotel Worpswede and technical updates at the CPH Hotel Ulm, also contribute to comfort and sustainability.

The investments underline the CPH hoteliers’ commitment to offering their guests comfort and future-orientated hospitality – in line with the hotel cooperation’s motto “Simply good hosts”.

The measures mentioned are just a few of the numerous renovations within CPH Hotels.

Press contact:
CPH Hotels
Phone: +49 40 123456
E-mail: presse@cph-hotels.com
www.cph-hotels.com 

IMAGE MATERIAL

CPH Hotels – Reprint free of charge

CPH Parkhotel Wolfsburg/ clay drywall panel
CPH Parkhotel Wolfsburg/ new room
CPH Hotel Am Jakobsmarkt/
Renovation measures
CPH Parkhotel Wolfsburg/ Material coordination
CPH Hotel Strauss/ Würzburg Remodelling measures

CPH Hotels: People and technology in harmony – the 2024 annual conference provides impetus for the future.

Schwarzenberg, November 18, 2024 – At its annual conference at the Country Partner Hotel Neustädter Hof in Schwarzenberg, the hotel network CPH Hotels impressively demonstrated how the interplay between people, technology and sustainability can shape the future of the hotel industry. The event brought together hoteliers, industry partners and experts with a varied program, inspiring presentations and intensive discussions.

Thematic focus: Five pillars of cooperation

Several years ago, CPH hoteliers had already defined the five most important key topics for their collaboration in an internal survey: Exchange of experience, sales, digitalization, HR and sustainability. These focal points were recently reconfirmed and formed the central theme of the conference. Sabine Möller, founder and Managing Director of CPH Hotels, emphasized the close links between these topics in her opening speech: “Regardless of whether we are talking about sales, digitalization or sustainability, these are no longer isolated processes. The interlinking of these areas, from HR/employee empowerment, sales and sustainability to technology, is the key to remaining competitive in the future.”

Highlights of the conference: Exchange, practice and inspiration

The conference offered numerous highlights that focused on both professional exchange and practical application:

Speed dating and ideas table: a real highlight was the speed dating, where hoteliers and industry partners had the opportunity to exchange ideas in short, intensive conversations. The motto was – everyone talks to everyone – the perfect basis for the rest of the event! This was complemented by an “ideas table” prepared by the CPH office in Hamburg. Here, participants were able to gather practical suggestions on the topics of sustainability and HR and expand the collection with their own ideas.

The CPH Hotel Park Soltau is a real beacon when it comes to sustainability: Annalena Engelking, responsible for project and quality management at the Hotel Park Soltau, presented the first sustainability report of a CPH hotel, which was prepared in accordance with the criteria of the German Sustainability Code. With a comprehensive framework of practical measures and clear objectives, this report can serve as a blueprint for other CPH hotels in the future. Engelking emphasized: “Sustainability is not only a competitive advantage, but also a responsibility towards guests, employees and the environment.” Regional workshops on this topic are planned for early 2025.

Sales and digitalization in harmony: Marc Grützmacher and the CPH Hotels sales team showed how booking engines, channel management and revenue management form the basis for successful sales strategies. The latest technical developments were presented in collaboration with DIRS/TourOnline, happyhotel and SoftTec. “Efficient technology creates the basis, but success still depends on good, resilient personal networks,” said Grützmacher.

Robotics and AI were the topics of Jörg Holdenried/ Holdenried Consulting, FCSI and HOGA Consultant. He illustrated very clearly how artificial intelligence and robotics not only make processes more efficient, but also create freedom for employees. He emphasized: “Technology is a tool, not a replacement solution! It only works if we actively involve employees in the process.”

The presentation by Prof. Dr. Hartwig Bohne/ Head of the International Hotel Management course at SRH Dresden then focused on employees with an affinity for technology. In his presentation, he introduced the possibilities of the dual study program. At the same time, he clearly outlined the expectations of Generation Z and explained that a modern, technology-oriented approach is crucial for attracting and retaining young talent.

An atmospheric start and valuable encounters

The conference began on Saturday evening with an atmospheric reception in the beer garden of the CPH Hotel Neustädter Hof. A large fire bowl created a cozy atmosphere. Small, tasty snacks from “ein BISSchen Marquard” and welcome sparkling wine from Nektar Natura, who also presented their juice bar, were served. This was followed by a regional buffet in the Valentin restaurant. Small welcome gifts awaited the participants in their rooms, including regional products from host Daniel Frisch and additional gifts from sponsors Edna and Duni. The evening program included an excursion to the Schwarzenberg Railway Museum. It was not only the locomotives on display there that impressed the guests, but above all the enthusiasm with which the museum’s volunteers presented their treasures.

A conclusion with a clear message

The participants praised the intensive and very trusting exchange at the conference. “The future topics of digitalization, sustainability and HR were not only highlighted, but also underpinned with practical solutions. People won’t get anywhere without technology, but technology won’t work without people either. Let’s make the most of this symbiosis,” Möller concluded.

About CPH Hotels

CPH Hotels is a hotel cooperation based in Hamburg and unites around 30 privately managed three- to four-star hotels in Germany and Europe. Under the motto “Simply good hosts”, each member hotel stands for warm hospitality, local authenticity and personal service. With three clear cooperation lines – City Partner Hotels, Conference Partner Hotels and Country Partner Hotels – CPH Hotels offers tailor-made solutions for city, conference and country hotels. Since 1997, the cooperation has focused on independence, quality and success in the private hotel industry, and the managing partner is hotelier Sabine Möller. She is also an honorary member of the advisory board of the German Hotel Association (IHA).

Pressekontakt:
CPH Hotelmarketing GmbH
Walddörferstraße 126
D-22041 Hamburg
Telefon: +49 40 | 656941- 0
E-Mail: presse@cph-hotels.com
Website: www.cph-hotels.com

CPH Hotels focuses on digital service: New chatbot makes it easier for guests and employees to access information

Hamburg, 22.10.2024 – The hotel cooperation CPH Hotels has taken a further step towards digitalization: a chatbot has recently been launched on the CPH website to provide both guests and employees with important information about the hotel group. The bot was initially trained with basic questions about CPH Hotels and is being continuously improved through the active involvement of guests and employees.

“Our aim is to make it even easier for visitors to our website to find information,” explains Sabine Möller, Managing Partner of CPH Hotels. “In addition, the chatbot can also provide valuable support to colleagues in the individual CPH Hotels when there are questions about the hotel group or specific information about the individual hotels.”

Guests and employees help train the chatbot
In order to optimize the chatbot in a practical way, both guests and employees were actively involved in training the bot. As part of a mailing campaign to CPH cardholders and end customers, they were invited to test the chatbot and ask it questions. A surprise package was raffled off as a thank you. The aim of this campaign was to find out which questions are asked particularly frequently – and which queries are perhaps not yet sufficiently covered.

At the same time, employees at CPH Hotels were also encouraged to test the chatbot with questions about their respective hotels. “The employees know their guests’ most frequently asked questions best, so their input is particularly valuable for further improving the chatbot,” is Möller’s feedback.

Initial experiences and charming feedback
The feedback from guests was consistently positive. Some participants particularly appreciated the speed of the chatbot, which responds to inquiries within seconds. Questions about bookings were asked particularly frequently. The chatbot then links directly to the booking page.

“There was also very nice feedback that brought humor to the exchange,” says Möller. One guest who received an incorrect answer responded with humor and understanding: “I have two children and a dog – I know what it’s like to raise them. But the investment is worth it in the long run.”

Digitalization as an answer to the shortage of skilled workers
At the “Digital Hotel Day” of the Allgemeine Hotel- und Gastronomie-Zeitung (AHGZ) in Wolfsburg, a survey of participating hotels confirmed that the automation of processes is seen as particularly important in view of the shortage of skilled workers. Tools such as chatbots can help to reduce recurring The chatbot is able to handle inquiries regarding opening times or arrival information, for example, and thus relieve the workload on reception staff.

Although the project at CPH Hotels is still too young to evaluate concrete relief effects, expectations are high that the chatbot will take over these tasks in the future and support staff with routine inquiries.

Experiences from the first hotel to use a chatbot
The CPH Hotel in Wolfsburg is the first hotel to actively use the chatbot. “Our guests are responding well to the chatbot, especially as they can communicate in their native language,” reports owner Roland Lohss. “The quality of the responses is impressively high. The questions we receive and the corresponding answers are used to update the database on a daily basis with little effort.” This continuous fine-tuning ensures that the bot is constantly improving and adapting to the specific needs of guests. With its ability to communicate in over 120 languages, communication problems should also be ruled out.

Future plans for the chatbot
The next step is to integrate the chatbot into CPH Hotels’ social media channels. This will make it possible to support guests directly via platforms such as Facebook or Instagram and provide them with quick answers to their questions. In the long term, the chatbot is set to become a central component of CPH Hotels’ digital communication strategy.

About CPH Hotels
CPH Hotels is a hotel cooperation based in Hamburg and unites around 30 privately managed three- to four-star hotels in Germany and Europe. Under the motto “Simply good hosts”, each member hotel stands for warm hospitality, local authenticity and personal service. With three clear cooperation lines – City Partner Hotels, Conference Partner Hotels and Country Partner Hotels – CPH Hotels offers tailor-made solutions for city, conference and country hotels. Since 1997, the cooperation has focused on independence, quality and success in the private hotel industry.

SHORT VERSION

CPH Hotels focuses on digital service: New chatbot optimizes guest communication

Hamburg, 22.10.2024 – The hotel cooperation CPH Hotels has introduced a chatbot on its website to make it easier for guests and employees to access important information. The chatbot responds to requests within seconds and has been trained with questions about the hotel group. Guests and employees were actively involved in the training in order to continuously improve the bot.

The chatbot already accepts booking inquiries in particular, currently referring to the booking link on the website. In the future, it should be able to process bookings directly. The first hotel to actively use the chatbot is the CPH Hotel in Wolfsburg. Hotelier Roland Lohss reports positive feedback from guests, but emphasizes the need to update the bot regularly.

The next stage of expansion involves integrating the chatbot into CPH Hotels’ social media channels in order to provide guests with quick answers there too.

About CPH Hotels
CPH Hotels is a hotel cooperation with around 30 privately managed member hotels in Germany and Europe. It offers individual services for business and leisure travelers.

Press contact:
CPH Hotelmarketing GmbH
Sabine Möller
Walddörferstraße 126
D-22041 Hamburg
Telefon: +49 40 | 656941- 0
E-Mail: cph@cph-hotels.com
Website: www.cph-hotels.com

Michel Tueini from Hotel Park Soltau honored as top conference hotelier 2024

Hamburg, October 15, 2024 – CPH Hotels is delighted to announce that Michel Tueini, Managing Director of Hotel Park Soltau, has been named Top Conference Hotelier 2024. This prestigious award is presented annually by the cooperation “TOP 250 Germany – The Best Conference Hotels in Germany” and honors personalities who have made a special contribution to the German conference market.

A remarkable career

Born and raised in Lebanon, Michel Tueini began his career in Germany with training as a waiter and chef. After working in England and France, where he deepened his knowledge of wines and champagnes, he returned to Germany and worked at the “Reichshof” hotel in Hamburg. In 1995, he took on the task of transforming the former insurance training center in Soltau into a modern conference hotel.

Under his conceptual management, the Hotel Park Soltau developed into a model business with pioneering room concepts. Today, with 191 rooms and 27 conference rooms including an event hall, it is one of the largest and highest-profile conference hotels in the Hamburg-Hanover-Bremen city triangle.

Innovative strength and passion

“Over many years, Michel Tueini’s innovative strength has often produced room designs, zones and technical innovations that deviate from the mainstream, with very unique creative approaches,” says Reinhard Peter, project manager of TOP 250 Germany. “The consistent and forward-looking approach to new conference formats is also remarkable.”

Sabine Möller, Managing Director of CPH Hotels, is also enthusiastic: “We are proud to have Michel Tueini in our cooperation. His commitment and passion perfectly reflect our motto: ‘Simply good hosts’. This award is more than deserved.”

About the award

The Top Conference Hotelier award is presented by a jury consisting of the team of authors of the book “TOP 250 Germany”, project manager Reinhard Peter and the winners of the five previous years. It honors outstanding achievements and innovative concepts in the conference hotel industry.

About CPH Hotels

CPH Hotels is a Germany-wide hotel cooperation with around 30 partner hotels that are characterized by personal service and high quality standards. Under the motto “Simply good hosts”, the focus is on the individual needs of the guests.

Press contact:
CPH Hotelmarketing GmbH
Sabine Möller
Walddörferstraße 126
D-22041 Hamburg
Telefon: +49 40 | 656941- 0
E-Mail: cph@cph-hotels.com
Website: www.cph-hotels.com

Das Bild zeigt Herrn Tueini bei der Preisverleihung. Die Bildrechte liegen bei: Top 250 Tagungshotels

CPH Hotelmarketing GmbH’s quarterly meeting successfully concluded at the CPH Parkhotel Wolfsburg

Hamburg/Wolfsburg, September 16, 2024 – On September 15 and 16, 2024, CPH Hotelmarketing GmbH held its quarterly meeting at the CPH Parkhotel Wolfsburg. The entire team from the Hamburg headquarters traveled to Wolfsburg to reflect on the strategies of the past quarter and plan future measures.

“We can look back on two productive days in which each department presented valuable insights and results,” explains Sabine Möller, Managing Partner of CPH Hotelmarketing GmbH. “The information shared enabled us as a team to further sharpen our vision and make important decisions for the coming months.”

Special thanks go to the CPH Parkhotel Wolfsburg, which provided outstanding hospitality. “Thanks to the professional on-site support, we were able to concentrate fully on our meeting,” Möller adds.

During this quarterly meeting, we also set the course for our upcoming annual meeting. This will take place from November 16 to 18, 2024 at the CPH Hotel Neustädter Hof in Schwarzenberg and will bring together CPH hoteliers from all over Germany. The anticipation is great,
and we are convinced that we will provide new, forward-looking impetus at the joint meeting in Schwarzenberg with the topics developed here in Wolfsburg.

Pressekontakt:
CPH Hotelmarketing GmbH
Sabine Möller
Walddörferstraße 126
D-22041 Hamburg
Telefon: +49 40 | 656941- 0
E-Mail: cph@cph-hotels.com
Website: www.cph-hotels.com

CPH Hotels: Digitalization and sustainability at the heart of the annual meeting in Apolda

Focus on numbers, digitalization and security: CPH hoteliers take a deep dive into modern hotel technology

Hamburg, October 10, 2023 – The CPH Annual Meeting took place at the Conference Partner Hotel am Schloss in Apolda from September 23-25, 2023. With a focus on digitalization and sustainability, the CPH hoteliers discussed innovative approaches and tools that simplify everyday life in the hotel sector.

One highlight was the insight into the functions of Chat GPT by Tobias Koehler from Hotel Tech Solutions. He highlighted the many possible applications of Chat GPT in everyday hotel life and gave very specific recommendations for its use. The technical possibilities promise to improve guest service and make operational processes more efficient.

The presentation by Daniel Frisch/ Country Partner Hotel Neustädter Hof and Oliver Anschütz/ SoftTec highlighted the two sides of digitalization and the great importance of cyber security. They had the full attention of all those present with their very emotional and instructive description of the software hacks that have recently targeted their two companies.

Oliver Anschütz said about the meeting after his presentation: “CPH is a great community with honest cooperation. The hoteliers help each other and the partners are involved in the topics.”

Further software solutions were presented in several workshop rounds. TourOnline, for example, presented new innovative functions in DIRS21, which enable the first steps towards revenue management through rule management. For CPH hoteliers who want to delve deeper into the topic, happyhotel offers a suitable solution. With its Hotelboard offering, Gastfreund provides a comprehensive communication platform for expanding guest contact and strengthening internal information processes. While iiQ-Check provides the perfect basis for effectively monitoring guest satisfaction and quality. In close cooperation with HGK, eagleControl has developed a program that enables precise data analysis even before the BWA is created. In line with this, Jochen Henkel from Henkel & Henkel presented a way in which employees can be integrated into the data-driven daily routine in the truest sense of the word.

Sustainable (further) development was also the focus of the discussions. Various certification options and their feasibility were discussed and a representative of GreenSign presented the various levels of the seal.

The conference program was flanked by an exhibition of all the above-mentioned industry partners, with the offer from Voglauer Hotel Concept attracting particular interest.

attracted particular interest. They offer everything from a single source, from planning to the final execution.

The event was moderated by Sabine Möller, Managing Director of CPH Hotels, who also provided insights into current industry trends and the work of CPH. Markus Luthe, Managing Director of the IHA, was a welcome guest and was available to answer questions about the IHA’s activities, while the two joint evenings and break-time discussions were characterized by an intensive exchange between the participants and the industry partners. A particular highlight was the very humorous tour with a long-established Apolda resident who, dressed as a night watchman, gave all participants a good overview of the region and its development. This was organized by Mark A. Kühnelt, host at the Conference Partner Hotel am Schloss and President of DEHOGA Thuringia. He commented on the event as follows: “Very interesting and stimulating presentations and a great exchange with colleagues, which once again confirms our decision to become a member of CPH Hotels.”

About CPH Hotels:

CPH Hotels is a hotel cooperation based in Germany and has almost 40 member hotels throughout Europe. The predominantly privately run three- to four-star hotels are characterized by their individual design and personal service. The target group is private and business travelers.

The company offers three cooperation lines under the common CPH umbrella: City Partner Hotels, which are primarily tailored to the needs of city hotels, Conference Partner Hotels, which specialize in the conference market, and Country Partner Hotels, which are characterized by a rural environment as the ideal setting for relaxing days. Independence, success, dynamism and quality – this is what the hotel cooperation, founded in 1997, stands for.

The managing partner is hotelier Sabine Möller. She is also an honorary member of the advisory board of the German Hotel Association (IHA). 

Press contact:
CPH Hotelmarketing GmbH
Sabine Möller
Walddörferstraße 126
D-22041 Hamburg
Telefon: +49 40 | 656941- 0
E-Mail: cph@cph-hotels.com
Website: www.cph-hotels.com 

CART