Strong association for the private hotel industry: 25 years of CPH Hotels

CPH Hotels was founded at the end of 1997 and took off in 1998. At the beginning as pure selling organization with the emphasis in the range
business, CPH Hotels developed over the years into an established marketing cooperation for private hotels. Sabine Möller has created an opportunity for individual hotels to appear on the market as part of a strong community on the market and thus become more visible.
“It was important to us from the beginning that our members retain their independence
and still benefit from the numerous advantages of a hotel cooperation. Today we see our task above all in the assistance to current topics or challenges for the individual hotel industry. Thereby
we always keep an eye on our core topic of sales! Here, however, the last three years have been a challenge for all of us. But we have seen the Corona pandemic as an opportunity for change. In addition to the development of new, supportive measures for hoteliers, such as a for example, an offer in the area of revenue management, a photo tour through all partner hotels and, as a result, a completely new website. This site we have given to our hoteliers and to ourselves for the 25th anniversary!” so to speak Sabine Möller, managing partner of CPH Hotels.

The site went live at the end of 2022. Clearly structured, responsive and optimized for fast page set-up, the focus is on the sales of the hotel services. Be it via the everywhere prominently integrated booking engine or the new Shopping engine. After previous on-line payment the potential customer can directly buy a coupon to send and print it out for himself or give it as a gift to someone . Special attention was also paid to the conference pages. All event rooms are illustrated in detail and are accompanied by a floor plan showing the various seating options.
In addition, there is a fact sheet for each hotel location and the option of submitting an enquiry from all (sub-)pages – be it for a request – be it for an overnight stay, a conference or a celebration – with the respective hotel.

The 25th anniversary is also thematized: Guests can purchase various anniversary vouchers and a wide range of business partners and companions of CPH Hotels are involved with their congratulations. “The page is finished in principle, but now the work really starts”, Sabine Möller adds. “We will be investing quite a bit more to further expand the content of the page and to optimize it for the search engines and sales.”

“CPH Hotels – simply good hosts”, is the slogan of the hotel network. This reflects authentically, where the benefit for the individual hotel partner
in the cooperation: You can be a host, while the team in Hamburg is out and about on the market, observing the latest trends, evaluates and implements them for the hotels.

CPH HOTELS FOCUS ON DUAL COURSES OF STUDY AS PART OF ACADEMIC TRAINING

Together with its member hotels, the hotel cooperation has set itself the goal of making the training of future specialists and managers more diverse as well as more practice-oriented.

In addition to the headquarters of CPH Hotels in Hamburg, several members of the hotel cooperation in Germany are already working together with local universities that offer corresponding dual study programmes. Sabine Möller, managing partner and founder of CPH Hotels, sees dual study programmes for the hotel and tourism industry as an ideal complement to the classic vocational training programmes for the sector: „The demands on our junior staff are increasing regularly. Especially in the areas of sales, marketing or finance. These contents can hardly be covered with the previous vocational trainings in the hotel industry. On the other hand, conventional studies are often too far removed from the actual daily hotel routine. The regular presence of the students of the dual study programmes creates more understanding for the sometimes complex interrelationships of the different departments within a hospitality business.“.

Within the framework of the dual study programmes, the universities work closely together with the cooperating companies. These courses of study differ from a classical course of study because, in addition to teaching theoretical content, the focus of this academic training is primarily on practice. Compared to regular training, however, the demands on students are significantly higher. Thus, such courses of study offer a sensible extension to the other forms of training, especially in the hotel industry.

“Up to now, we had not considered that a dual student would come into question for us as a junior specialist and for training. Due to the newly located university in Ulm, we even had two candidates, one of whom has now been on our team since October 2021. Of course, we still have to get used to the routine – one week at university – one week in the company. However, we believe that we can benefit in both directions after a certain familiarisation period. This is already quite noticeable,“adds Karin Krings, General Manager of the City Partner Hotel Goldenes Rad.

Andrea Kumpfe, Director of City Partner Weber’s – the Hotel im Ruhrturm has been working together with a university for quite some time: “I am totally enthusiastic about the concept of dual studies in the hotel industry, because the departments in the hotel can be selected well according to the students’ study plan, such as accounting, sales, reception or human resources. The very personal support between the study advisors on the part of the university of applied sciences is also wonderfully covered. In addition, there is always an open exchange with the students and the UAS, because I as a hotelier always have a contact person. In the past, we even carried out large projects with a whole level of the university of applied sciences. This involved location evaluations, target group definitions or market analyses. Here, the students are a real enrichment for us.“ Sabine Möller was also able to recruit another student for the CPH Hotels head office for the coming semester. According to her experience, the hotel expert and her company also benefit from new impulses from the students themselves through the cooperation with the universities. In addition, the hotel cooperation with its member hotels ensures a supply of urgently needed specialists for the hotel industry.

About CPH Hotels:

CPH Hotels is a hotel cooperation based in Germany and has around 40 member hotels across Europe. The mainly privately run three- to four-star hotels are characterised by their individual design and personal service. The target group is private and business travellers.

The company offers three cooperation lines under the common CPH umbrella: City Partner Hotels, which are primarily tailored to the needs of city hotels, Conference Partner Hotels, which specialise in the conference market, and the Country Partner Hotels, which are characterised by a rural setting as the ideal prerequisite for relaxing days. Independence, success, dynamism and quality – this is what the hotel cooperation, founded in 1997, stands for.

The managing partner is the hotelier Sabine Möller. Sabine Möller is also a member of the board of the Hospitality Sales and Marketing Association Deutschland e.V.. (HSMA) and a member of the advisory board of the Hotelverband Deutschland (IHA) e.V. on an honorary basis.


Contact:Company Contact: Press
CPH Hotelmarketing GmbHL&T communications
Sabine MöllerWolf-Thomas Karl
Walddörferstraße 126Obere Bahnhofstraße 25
22041 Hamburg83457 Bayerisch Gmain/Berchtesgadener Land
Tel Phone: +49 (0)40 6569410Tel Phone: +49 (0)178 -18 44 946
E-Mail: cph@cph-hotels.comE-Mail: tk@lt-communications.com

CPH HOTELS LAUNCH MARKETING OFFENSIVE

CPH Hotels launch marketing offensive: A team of photographers creates new photo material of all locations

The hotel cooperation relies on new impulses for the marketing of its members. Already during the lockdowns, CPH Hotels successfully prepared for the restart with innovative concepts.

In the course of optimising online marketing and redesigning the CPH Hotels website, the hotel cooperation has launched an extensive photo initiative. Founder Sabine Möller is touring all hotel locations with a photographer in order to generate up-to-date and appealing photo material for future marketing: “The existing photo material of the hotels is qualitatively quite different and often no longer completely up-to-date. We also need unique material that can only be seen on the CPH website. Especially during the Corona crisis, some of our hoteliers have carried out extensive renovation or conversion work so that they are best prepared for the restart. So we decided to tackle the photo tour project of all CPH hotels. Due to the still moderate occupancy rate in some cases, the timing is perfect, as this way we won’t mean any hindrance to the ongoing business when we set up with our photo equipment. Many CPH hotels use the time for renovation work, around which we sometimes have to ‘plan’, which is not always easy,” says Sabine Möller, Managing Partner CPH Hotels. “The claim is to present the respective hotel with all its possibilities in its entire range. In the future, we will photograph the hotels regularly,” Sabine Möller continues.

CPH Hotels was once established by the founder to support private hoteliers with the help of a strong network and professional marketing. For this purpose, the trained hotel manager and her team in Hamburg developed new concepts again and again – from the interactive hoteliers’ congress to their own sustainability guidebook “CPH goes green” for the hotel industry in cooperation with blueContec and a graduate of the Hamburg Hotel Management School.

The hotel expert is convinced that innovative and professional online marketing is more important than ever right now – also due to the Corona pandemic: “Our website is in urgent need of a relaunch. Among other things, we need really good and authentic photos. But we also need a strong marketing platform that is always technologically up to date. In this way, we can continue to successfully assert ourselves on the market as a hotel cooperation for privately managed hotels,” Sabine Möller adds.


About CPH Hotels:

CPH Hotels is a hotel cooperation based in Germany and has around 40 member hotels across Europe. The mainly privately run three- to four-star hotels are characterised by their individual design and personal service. The target group is private and business travellers.

The company offers three cooperation lines under the common CPH umbrella: City Partner Hotels, which are primarily tailored to the needs of city hotels, Conference Partner Hotels, which specialise in the conference market, and the Country Partner Hotels, which are characterised by a rural setting as the ideal prerequisite for relaxing days. Independence, success, dynamism and quality – this is what the hotel cooperation, founded in 1997, stands for.

The managing partner is the hotelier Sabine Möller. Sabine Möller is also a member of the board of the Hospitality Sales and Marketing Association Deutschland e.V. (HSMA) and a member of the advisory board of the Hotelverband Deutschland (IHA) e.V. on an honorary basis.

Contact: Company Contact: Press
CPH Hotelmarketing GmbHL&T communications
Sabine MöllerWolf-Thomas Karl
Walddörferstraße 126Obere Bahnhofstraße 25
22041 Hamburg83457 Bayerisch Gmain/Berchtesgadener Land
Phone: +49 (0)40 6569410Phone: +49 (0)178 -18 44 946
E-Mail: cph@cph-hotels.comE-Mail: tk@lt-communications.com

CPH HOTELS IN CALABRIA AND ON THE BALTIC SEA

CPH Hotels starts the season with two new holiday hotels

The hotel cooperation expands its current portfolio with the Country Partner Hotel Melissa in Torre Melissa in Italy and the Country Partner Hotel Stadt Barth in Barth am Bodden on the Baltic Sea.


The hotel cooperation expands its current portfolio with the Country Partner Hotel Melissa in Torre Melissa in Italy and the Country Partner Hotel Stadt Barth in Barth am Bodden on the Baltic Sea.

Sabine Möller, Managing Partner of CPH Hotels, is pleased about the new additions: “With the house in Barth, the Tedsen family brings their second hotel to CPH Hotels after Lütjenburg. A nice sign that they obviously feel in good hands with us. Thus, they not only benefit from the synergies through the cooperation, but also from the parallels of their own two hotels. Hotel Melissa is the first Italian hotel to come on board. The owner family lived in Germany for a long time and then fulfilled their dream of owning a hotel in their home country. The focus of the new CPH Hotels is on the tourist sector.”

The hotel cooperation CPH Hotels, headquartered in Hamburg, has specialised in the private hotel industry since the beginning. The portfolio includes city hotels, country hotels and conference hotels in Germany as well as in several neighbouring European countries. Apart from Germany, these include Spain, Austria and Switzerland. CPH Hotels supports privately managed hotels in marketing without restricting their entrepreneurial freedom. In addition, there are other current topics such as sustainability or the further development of employees. The new members are now also benefiting from this: “In a video welcome session, in which the new colleagues introduced themselves to the other CPH hoteliers, lively discussions immediately arose. In particular, the topic of staff exchange and the opportunity for the staff from the respective kitchen teams to receive further training in the regional cuisine of their colleagues met with great interest,” Sabine Möller adds.

The hotel cooperation CPH Hotels with its headquarters in Hamburg has constantly developed since its foundation almost 25 years ago: “From a sales organisation to a marketing cooperation as well as a know-how network. Accordingly, the services offered to the affiliated hotelier have also changed. At the same time, joint marketing is still the core of the services of our hotel cooperation. Among other things, this creates a recognition value for potential hotel guests. But it is in the joint exchange among each other that the most potential for further development lies,” says Sabine Möller.

About CPH Hotels:

CPH Hotels is a hotel cooperation based in Germany and has around 40 member hotels across Europe. The mainly privately run three- to four-star hotels are characterised by their individual design and personal service. The target group is private and business travellers.

The company offers three cooperation lines under the common CPH umbrella: City Partner Hotels, which are primarily tailored to the needs of city hotels, Conference Partner Hotels, which specialise in the conference market, and the Country Partner Hotels, which are characterised by a rural setting as the ideal prerequisite for relaxing days. Independence, success, dynamism and quality – this is what the hotel cooperation, founded in 1997, stands for.

The managing partner is the hotelier Sabine Möller. Sabine Möller is also a member of the board of the Hospitality Sales and Marketing Association Deutschland e.V. (HSMA) and a member of the advisory board of the Hotelverband Deutschland (IHA) e.V. on an honorary basis.



Contact:Company Contact: Press
CPH Hotelmarketing GmbHL&T communications
Sabine MöllerWolf-Thomas Karl
Walddörferstraße 126Obere Bahnhofstraße 25
22041 Hamburg83457 Bayerisch Gmain/Berchtesgadener Land
Phone: +49 (0)40 6569410Phone: +49 (0)178 -18 44 946
E-Mail: cph@cph-hotels.comE-Mail: tk@lt-communications.com

CREATING NEW EXPERIENCES FOR GUESTS

Creating new experiences for guests: Shaping a more sustainable future together

CPH Hotels and blueContec present a collection of ideas for the new start in 2021.

The collection of ideas is part of the “CPH goes Green” initiative accompanied by blueContec and follows the idea of supporting CPH Hotels conceptually on the topic of sustainability, but also providing inspiration for the future. With this collection of ideas, both partners want to give impulses to the industry beyond this project in a difficult time for all. Because sustainability, both partners are convinced, will gain in importance through this crisis.

Under the motto “Shaping the future together with suppliers and partners and offering guests something authentic”, the co-founder and managing director of blueContec Andreas Koch and the hotel management student Harald Gratenau developed numerous suggestions for CPH hotels to be able to offer hotel guests special experiences in the future. In the process, the editors researched numerous best practice examples from different areas. It was important to Sabine Möller that the suppliers are also integrated within the framework of this project: “Without them, it does not work in the hotel industry. We should change the perspective of our appreciation here in some places. To do this, it can sometimes be quite helpful to first get to know one’s surroundings better. Today, there are numerous enterprises that offer more sustainable alternatives in the region, which in turn can be used to offer the guest something attractive. This can be an entertaining on-site tasting or a shared event.”

“True sustainability is in the supply chain. The more local, the more sustainable, the better for this world and the more appealing to guests who, through the pandemic, are into healthier, more local products and authentic experiences. We would like to inspire this with this booklet and show by way of example how diverse experiences with suppliers can be,” adds Andreas Koch, Managing Director and co-founder of blueContec GmbH.

The initiators are primarily interested in using the Corona pandemic as an opportunity to pick up on emerging trends on the part of consumers and thus jointly create new offers for guests. Tourism does not necessarily have to be reinvented. Numerous companies, together with their partners, were already able to achieve noticeable successes in the industry during the pandemic.

Since more sustainable and mindful action in the economic context primarily affects future generations, the next generation of skilled workers was also integrated into this project. Harald Gratenau, a student at the hotel management school, was happy to actively participate in the project: “I live for experience. Especially when it comes to culinary things, I am the first to want to see and try everything. Sustainability doesn’t always have to be something complicated. Sometimes it’s just the search for good products from good local producers. Networking and supporting each other in the process seems only logical. If this booklet can give impulses to create such synergies, I feel I have made a difference.”

In terms of content, the collection of ideas is divided into different idea areas. The central themes include food, avoiding plastic, from and for nature, mobility, employees, craftsmen, social issues, art and other wild ideas. The initiators researched and integrated numerous case studies from tourism.

At gemeinsam.cph-hotels.com/cph_goes_green the collection of ideas
is available free of charge in the form of a brochure. in the form of a brochure that can be downloaded free of charge.

About CPH Hotels:

CPH Hotels is a hotel cooperation based in Germany and has around 40 member hotels across Europe. The mainly privately run three- to four-star hotels are characterised by their individual design and personal service. The target group is private and business travellers.

The company offers three cooperation lines under the common CPH umbrella: City Partner Hotels, which are primarily tailored to the needs of city hotels, Conference Partner Hotels, which specialise in the conference market, and the Country Partner Hotels, which are characterised by a rural setting as the ideal prerequisite for relaxing days. Independence, success, dynamism and quality – this is what the hotel cooperation, founded in 1997, stands for.

The managing partner is the hotelier Sabine Möller. Sabine Möller is also a member of the board of the Hospitality Sales and Marketing Association Deutschland e.V. (HSMA) and a member of the advisory board of the Hotelverband Deutschland (IHA) e.V. on an honorary basis.

Über die blueContec GmbH:

The blueContec team is convinced that sustainability is a success factor and business model in tourism. Since it was founded in 2012, they have been working with over 300 hotels and hotel chains, numerous tour operators and together with partners for regions such as Schleswig-Holstein, Crete, Lanzarote and Mauritius. In 2021, the new blueContec initiative “tourythm” will start as an invitation to all tourism stakeholders to consciously shape the restart after the crisis. www.bluecontec.com

Contact:Company Contact: Press
CPH Hotelmarketing GmbHL&T communications
Sabine MöllerWolf-Thomas Karl
Walddörferstraße 126Obere Bahnhofstraße 25
22041 Hamburg83457 Bayerisch Gmain/Berchtesgadener Land
Phone: +49 (0)40 6569410Phone: +49 (0)178 -18 44 946
E-Mail: cph@cph-hotels.comE-Mail: tk@lt-communications.com

INVESTMENTS IN THE PRIVATE HOTEL INDUSTRY: CPH HOTELS PREPARE FOR THE LOCKDOWN

The members of the hotel cooperation used the lockdown to invest, develop new concepts and ensure more safety by also implementing further hygiene measures.

The owner-managed member establishments of CPH Hotels want to be well prepared for the time after the first relaxations regarding the Corona pandemic. Apart from active support in marketing, sales and public relations by the hotel cooperation, the hoteliers are also focusing on productivity instead of resignation.

“All of us have not been discouraged. Just recently, we organised our annual kick-off meeting despite the lockdown. By using an innovative technology, this was possible online and created enthusiasm among the participating members,” says Sabine Möller, Managing Partner of CPH Hotels.

The member hotels implemented different measures: A UV-CleanAir system for the passenger lift at CPH Central Wuppertal, CPH Worpsweder Tor completely refurnished part of its rooms and CPH Zürich Boutique Hotel Thessoni classic designed a fully equipped streaming studio for digital events. Particularly with a view to the issue of sustainability, the CPH Lenz in Fulda was refurbished and the entire lighting concept was converted to LED light sources. Creating a feel-good atmosphere for guests – that was the main focus when redesigning the lobby, hotel bar and reception at the CPH Hotel am Jakobsmarkt in Nuremberg. “Conveying warmth and a sense of security is part of the concept, says Thorsten Hofmann, General Manager of the hotel. Literally everything is turned upside down at the CPH Parkhotel Wolfsburg, from sanding down the parquet floors to glazing the winter garden.

In the hotels, the employees have actively helped to successfully implement the various measures: “In general, we are renovating more rooms at our hotel so that we can provide our guests with even more modernised rooms. The demand for them is actually huge. In addition, some balconies are being renovated and the colleagues are regularly active in terms of maintenance. The team cohesion is great,” adds Christine Oßwald, Sales and Marketing Manager of Hotel Sonnenhügel Bad Kissingen.

The hotel cooperation CPH Hotels with a head office in Hamburg offers corresponding services that nevertheless guarantee the affiliated hotelier his entrepreneurial freedom. Joint marketing plays a central role in the services of CPH Hotels. The corporate design documents the affiliation to a brand and creates a recognition value for potential hotel guests.

About CPH Hotels:

CPH Hotels is a hotel cooperation based in Germany and has around 40 member hotels across Europe. The mainly privately run three- to four-star hotels are characterised by their individual design and personal service. The target group is private and business travellers.

The company offers three cooperation lines under the common CPH umbrella: City Partner Hotels, which are primarily tailored to the needs of city hotels, Conference Partner Hotels, which specialise in the conference market, and the Country Partner Hotels, which are characterised by a rural setting as the ideal prerequisite for relaxing days. Independence, success, dynamism and quality – this is what the hotel cooperation, founded in 1997, stands for.

The managing partner is the hotelier Sabine Möller. Sabine Möller is also a member of the board of the Hospitality Sales and Marketing Association Deutschland e.V. (HSMA) and a member of the advisory board of the Hotelverband Deutschland (IHA) e.V. on an honorary basis.


Contact: Company Contact: Press
CPH Hotelmarketing GmbHL&T communications
Sabine MöllerWolf-Thomas Karl
Walddörferstraße 126Obere Bahnhofstraße 25
22041 Hamburg83457 Bayerisch Gmain/Berchtesgadener Land
Tel Phone: +49 (0)40 6569410Tel Phone: +49 (0)178 -18 44 946
E-Mail: cph@cph-hotels.comE-Mail: tk@lt-communications.com

DIGITAL KICK-OFF MEETING 2021

Digital kick-off meeting as a live experience: CPH Hotels went online with a large programme

On 18 February 2021, the hotel cooperation presented innovations on the topic of sales and marketing in the hotel industry as part of a digital live event.

For the implementation of the kick-off meeting, CPH Hotels commissioned the service provider AllSeated with the offer of ExVo to organise a virtual and interactive meeting. Thus, despite the nationwide lockdown, the partners of the hotel cooperation had the unique opportunity to exchange ideas with each other in person with sound and images within the framework of an event as well as to move freely within the virtual location: “With the help of a personal avatar, participants in the CPH Conference could even visit the exhibition stands of selected business partners and receive advice there. In addition, there was an offer for various lectures on the topics of revenue, pricing and purchasing, which were presented live by selected speakers. One of the main topics was sustainability. Here, the attendees discussed the path to sustainability together with us – ‘CPH goes green’. We were not only pleased about the numerous participants, but also about the great feedback,” said Sabine Möller, Managing Partner of CPH Hotels

Gabriele Schulze, marketing expert, owner of marketing4results and speaker on the topic “Does yesterday’s pricing strategy suit today’s guests?” at the kick-off meeting of CPH Hotels: “The message is clear: It is time to say goodbye to static pricing strategies. To learn the tools of revenue management and discover the new possibilities. The more unpredictable times are, the more important flexibility is to react to additional guest segments and new demand situations and to control them consciously. This requires further training and modern software, and Sabine Möller’s team supports both. Therefore, it was courageous and right that the enterprising Managing Director Sabine Möller did not let herself be stopped even during the strict lockdown and simply implemented the kick-off digitally.”

Within the framework of the digital kick-off meeting, the hotel cooperation primarily relied on interaction and created a platform for the member hotels to be able to personally exchange information on current topics. Sabine Möller and her team set themselves the goal of making the digital event as realistic as possible: relaxed from the office or on the sofa in the living room. At the end of the kick-off meeting, the participants were able to round off the event on a virtual roof terrace with musical entertainment.

“Even though I would like the next kick-off event to be held in presence again, the online event was already mega great,” adds Christian Wolz, junior manager of the City Partner Hotel Strauss – City Partner Hotel Würzburg, a member of CPH Hotels.

The hotel cooperation CPH Hotels with a head office in Hamburg offers corresponding services that nevertheless guarantee the affiliated hotelier his entrepreneurial freedom. Joint marketing plays a central role in the services of CPH Hotels. The corporate design documents the affiliation to a brand and creates a recognition value for potential hotel guests.

About CPH Hotels:

CPH Hotels is a hotel cooperation based in Germany and has around 40 member hotels across Europe. The mainly privately run three- to four-star hotels are characterised by their individual design and personal service. The target group is private and business travellers.

The company offers three cooperation lines under the common CPH umbrella: City Partner Hotels, which are primarily tailored to the needs of city hotels, Conference Partner Hotels, which specialise in the conference market, and the Country Partner Hotels, which are characterised by a rural setting as the ideal prerequisite for relaxing days. Independence, success, dynamism and quality – this is what the hotel cooperation, founded in 1997, stands for.

The managing partner is the hotelier Sabine Möller. Sabine Möller is also a member of the board of the Hospitality Sales and Marketing Association Deutschland e.V. (HSMA) and a member of the advisory board of the Hotelverband Deutschland (IHA) e.V. on an honorary basis.



Contact:Company Contact: Press
CPH Hotelmarketing GmbHL&T communications
Sabine MöllerWolf-Thomas Karl
Walddörferstraße 126Obere Bahnhofstraße 25
22041 Hamburg83457 Bayerisch Gmain/Berchtesgadener Land
Phone: +49 (0)40 6569410Phone: +49 (0)178 -18 44 946
E-Mail: cph@cph-hotels.comE-Mail: tk@lt-communications.com

WE EMERGE STRENGTHENED FROM THE CRISIS

In the coming weeks, CPH Hotels will focus on maintaining stable prices, implementing the CPH hygiene concept and many current practical solutions

Hamburg, May 2020 – “Being prepared for the time after Corona, this includes above all the topic of pricing,” says Marc Grützmacher, Sales Manager Corporate & MICE at CPH Hotels. The main focus is to maintain prices and also to continue the corporate conditions from 2020 into 2021. “All hotels are now being asked to make an additional effort, which they are all willing to make for the protection and well-being of guests and employees. From this point of view alone, a price reduction is out of the question,” adds Sabine Möller. In order to be able to better assess where the journey is going, both are involved in the recently founded VDR task force “Restart Business Travel”. In addition, regular video sessions with member hotels and experts have been taking place for weeks.

The last few weeks have shown that wiping the floor with a damp cloth is not enough,” emphasises Sabine Möller. “This applies to the topic of database maintenance just as much as to the stricter hygiene guidelines that have become necessary as a result of Corona.” Therefore, the CPH sales teams have used the time in the last few weeks to prepare and revise data and prices together with the hoteliers.

In addition, the CPH hygiene concept titled “Safe Good Hosts” was developed in close alignment with industry solutions and taking into account SARS-CoV2 occupational health and safety standards

The member hotels provided new, practical solutions – from the breakfast plate selection to the coffee break in a jar to the conference with live streaming between several meeting rooms to enable larger numbers of participants in the future.

Revenue management, staff management, positioning with a view to the OTAs or data protection – these were only some of the topics that the CPH hoteliers dealt with in the last weeks. This intensive exchange was made possible by video sessions that are convened and moderated twice a week by the CPH team.

“For this, we invited experts from our extended network, such as Markus Luthe, Managing Director of the IHA or Rainer Gruber, Executive VIce President Pegasus. But CPH employees also presented topics from their respective fields in the sessions and discussed them with the CPH hoteliers.” Sabine Möller, who is also a member of the IHA advisory board, reports.

The CPH office in Hamburg was well prepared. A changeover to internet telephony and cloud services had already taken place long before Corona and there had also been trial video sessions with the CPH hoteliers – an offer that the hoteliers would like to keep after this phase.

“The CPH community is currently outgrowing itself,” finds Roland Lohss, General Manager of CPH Parkhotel Wolfsburg in Wolfsburg, and Karin Krings, General Manager of CPH Hotel Goldenes Rad in Ulm, adds: “Many colleagues maintain close contact with politicians in their regions in order to promote a positive, risk-free and safe opening for the industry.”

Some member hotels had continued to open since March, some had renovated, and all had used the opportunity in intensive exchange to question processes and ways and to structure them more effectively. “I am impressed how confidently and almost unexcitedly, many members have made the best of this time for themselves and all together. This allows us to emerge strengthened from the crisis,” says Sabine Möller. “The phase of the shutdown was the sprint. Now the marathon begins, because not all business guests will automatically return – in view of stricter checks on necessary travel. At the same time, Germany will benefit as a travel destination, but people have to be able to afford that, too. In any case, we are in the best possible position.”

About CPH Hotels:
CPH Hotels is a hotel cooperation based in Germany and has around 40 member hotels across Europe. The mainly privately run three- to four-star hotels are characterised by their individual design and personal service. The target group is private and business travellers.

Pressekontakt CPH Hotelmarketing GmbH:
Sabine Möller | Geschäftsführende Gesellschafterin der CPH Hotelmarketing GmbH
Gustav-Adolf-Straße 9 | 22043 Hamburg
Tel Phone. 040 – 65 69 41-0 | E-Mail: cph@cph-hotels.com

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