CPH Hotels is now spelt differently
Collection of Private Hotels as the common, unifying leitmotif of the cooperation
The hotel cooperation CPH Hotels is giving its acronym an additional meaning: the three characters CPH will in future be spelt as Collection Privater Hotels. This emphasises even more clearly what CPH Hotels stands for – an exclusive collection of mostly owner-managed hotels that impress with their personality, individuality and hospitality.
The three existing cooperation lines will be retained and will continue to offer customised experiences for different guest needs: City Partner Hotels stand for urban experiences in a central location, Country Partner Hotels invite guests to relax close to nature in idyllic surroundings, and Conference Partner Hotels create the ideal setting for successful conferences and business events.
The ‘Collection Privater Hotels’ creates a unifying bracket that emphasises the independence of the individual establishments while combining the advantages of a strong community.
‘Our hoteliers are passionate hosts who offer their guests an authentic and personalised experience. With the new interpretation of our brand, we are focussing even more strongly on this individual character,’ explains Sabine Möller, Managing Founder of CPH Hotels.
Less paper, more efficiency – the new info flyer offers the best of both worlds
At the same time, CPH Hotels is undertaking a cautious but consistent changeover in terms of print material. A survey of partner businesses revealed a mixed picture: While some hoteliers would like to rely completely on digital information, others would like to continue using printed material. The compromise found combines both approaches and significantly reduces paper consumption.
The previous multi-page DIN long flyer, with which each hotel presented itself, has been replaced by a compact, bookmark-like version. This contains a designed front page in the style of the previous flyer, which has been supplemented by a QR code that leads directly to the hotel page. The back contains the most important hotel information, clearly presented with pictograms and supplemented by two expressive images.
The new information flyers are hung on a central board in the style of a traditional key board, which offers guests quick orientation. The new subline ‘Collection Privater Hotels’ and the tried-and-tested claim ‘Simply good hosts’ are also prominently displayed here.
‘We want to give our guests the choice: Those who prefer paper will continue to receive attractive printed information. Those who are travelling digitally can simply scan the QR code and have all the details immediately on their smartphone,’ says Sabine Möller. With this innovation, CPH Hotels is taking a further step towards modern, sustainable guest communication without sacrificing the individual character of the hotels.
CPH Hotels at the ITB 2025
Anyone interested in finding out more about CPH Hotels and the services offered by the hotels and the cooperation team will have the opportunity to do so at ITB Berlin 2025.
The hotel cooperation will be on site again this year:
📍 Hall 8.1 | Stand 111
The CPH team members will be available for discussions and will present the offers of the individual CPH partner hotels, as well as the advantages of cooperation for interested new hoteliers.
SHORT VERSION
CPH Hotels is now spelt differently
Collection of Private Hotels as a unifying leitmotif
Hamburg, [1 March 2025] – CPH Hotels is giving its name an additional meaning: CPH will stand for Collection Privater Hotels in future. This will further emphasise the individuality and hospitality of the mostly owner-managed hotels.
The three co-operation lines will remain: City Partner Hotels for urban experiences, Country Partner Hotels for relaxation close to nature and Conference Partner Hotels for successful conferences.
Less paper, more efficiency – the new information flyers
CPH Hotels is reducing paper consumption and using a new compact bookmark version of the previous flyers. This combines printed information with a QR code that leads directly to the hotel page. The flyers hang on a central board in the style of a key board, which offers guests quick orientation.
‘We want to give our guests a choice: printed information for those they want – digital information for those they prefer,’ says Sabine Möller, Managing Founder of CPH Hotels.
CPH Hotels at the ITB 2025
📍 Hall 8.1 | Stand 111
Here, the CPH team will be presenting the offers of the partner hotels and will be available for discussions with interested hoteliers.
About CPH Hotels
CPH Hotels is a co-operation of privately managed hotels in Germany and Europe. The member establishments benefit from joint marketing and sales measures, but remain independent in their individual management. Guests can expect a warm atmosphere, regional charm and high quality standards at CPH Hotels – true to the motto ‘Simply good hosts’.
📌 Press contact:
CPH Hotelmarketing GmbH
Walddörferstraße 126
D-22041 Hamburg
Phone: +49 40 123456
E-Mail: presse@cph-hotels.com
Website: www.cph-hotels.com
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