CPH Hotels focus on data transparency
Collaboration with GIATA improves glo
Hamburg, November 16, 2025 – With a focus on consistent, professional, and global external representation of all partner hotels, CPH Hotels, the Collection Privater Hotels, is breaking new ground: All CPH Hotels are now listed in the GIATA database. Thanks to GIATA’s powerful technologies, the content of each individual hotel will be available efficiently and across all media to all relevant tourism distribution channels in the future.
GIATA is the industry leader when it comes to the standardized processing and global transmission of hotel data. The GIATA database gives CPH Hotels, their guests, and bookers maximum reach and simplified access to all content—from hotel descriptions and images to individual offers.
High-quality hotel information from CPH Hotels is seamlessly provided via the GIATA interfaces and updated in real time. Tour operators, travel agencies, and leading booking portals such as Expedia, Opodo, Check24, and many more have direct access to the latest content, which can then be integrated into their respective websites, mobile apps, or content management systems.
Sabine Möller, Managing Director of CPH Hotelmarketing GmbH, explains:
“With this cooperation, we have created a strong basis for optimizing the external image of our partner hotels to the maximum. It is important to us that the content presented is always reliable, complete, and of high quality—regardless of whether it is displayed on travel portals, in travel agencies, or in apps. GIATA’s media-neutral and flexible content solutions are the key to achieving this goal.”
The advantages of this cooperation are obvious. Here is an overview:
- International reach: Consistent and up-to-date data from CPH Hotels is available to nearly 20,000 travel agencies and leading online distribution platforms.
- High-quality content: Hotel images, texts, and attributes are centrally maintained in the GIATA database and updated as needed.
- Flexible data use: Hotels can seamlessly integrate their information in real time into websites, Internet booking engines (IBEs), CRS/GDS systems, and even travel apps—via partners such as Amadeus, Expedia, Traveltainment, and many more.
- Efficiency through standards: With the GIATA Hotel ID and the bundled destination structure, CPH Hotels benefit from professional, standardized data transfer that saves time and resources.
In the wake of rapid developments in the field of artificial intelligence, the quality and structure of hotel data is taking on new significance. Modern AI systems—from booking assistants and chatbots to large language models—can only work reliably if they have access to consistent, machine-readable data. This is exactly where GIATA DRIVE comes in: the platform ensures that hotel information is not only accurate and up-to-date, but also AI-ready.
By centrally structuring all content—text, attributes, images, and metadata—GIATA ensures that CPH Hotels can take full advantage of the growing opportunities offered by AI in tourism. Whether intelligent recommendation systems, automated booking processes, or future AI-supported travel planners: today’s cooperation lays the foundation for tomorrow’s visibility.
CPH Hotels is thus sending a clear signal for innovation and future orientation: its partner hotels not only have a digital presence, but are also actively prepared for the next generation of travel and booking technologies.
With all CPH hotels now listed in the GIATA database, the hotel group is moving closer to meeting the needs of the digital travel industry and creating a strong foundation for growth and better marketing opportunities. This step is paying off for CPH Hotels: the seamless distribution of up-to-date and compelling content not only ensures visibility, but also once again underscores the brand promise: “Simply good hosts.”
SHORT VERSION
CPH Hotels now in the GIATA database
Greater reach, consistent external image, and ideal conditions for AI deployment
Hamburg, November 16, 2025 – CPH Hotels has entered all 30 privately run member establishments into the GIATA database, thereby focusing on a modern and cross-media public image. Thanks to this collaboration, all hotel data – from current descriptions and images to specific information – will be available to tour operators, travel agencies, and booking platforms such as Expedia, Check24, and Opodo in a flexible manner and in real time.
But the cooperation offers another decisive advantage: in the wake of developments in artificial intelligence (AI), GIATA ensures that hotels benefit from the possibilities of modern AI applications with centrally structured, machine-readable data—from texts and images to metadata. Whether intelligent recommendation systems, automated booking processes, or AI-supported travel planners: this creates a reliable foundation for the digital future.
“By being listed in the GIATA database, we are increasing the digital presence and consistency of our member hotels and creating an optimal basis for future developments in the travel industry,” emphasizes Sabine Möller, Managing Director of CPH Hotelmarketing GmbH.
This innovative collaboration boosts the brand’s visibility and reinforces CPH Hotels’ brand promise: “Simply good hosts.”
About CPH Hotels
CPH Hotels – Collection Privater Hotels – is a hotel cooperation with around 30 privately managed member hotels in Germany and Europe. The hotels are characterized by high service quality, local authenticity and a personal host culture. The Collection Privater Hotels with the cooperation lines City Partner Hotels, Conference Partner Hotels and Country Partner Hotels offers tailor-made offers for business and private travelers. Since 1997, the brand has stood for individuality, quality and sustainability in the hospitality industry.
📌 Press contact:
CPH Hotelmarketing GmbH
Weissenhof 7c
D-22159 Hamburg
Phone: +49 40 | 656941- 0
E-Mail: presse@cph-hotels.com
Website: www.cph-hotels.com
About G | I | A | T | A
GIATA is a leading provider of digital solutions for the global tourism and travel industry based in Berlin. Since 1996, the company has been supporting tour operators, travel agencies, and hoteliers in the standardized collection, maintenance, and distribution of hotel and travel data. Almost 20,000 travel agencies, over 500 distribution partners, and the most renowned travel portals worldwide use GIATA’s media-neutral data and content solutions. With innovative technologies such as GIATA Hotel ID, automated real-time interfaces, and broad cooperation opportunities, GIATA sets global standards for digitization and networking in tourism distribution.
📌 Press contact:
GIATA – your global partner for content
Phone: +49 160 56 44 724
E-Mail: press@giata.com
Website: www.giata.com
IMAGE MATERIAL
Reprint free of charge
